Tourist and Visitors in 2010: What is Ahead for Travel and the Industry
Posted on Sep 30th, 2009
ST. LOUIS – The recession has been particularly difficult for the Tourism and Travel Industry in 2009. But what are the trends and predictions for the new year?
In perusing the web for predictions, HotelMarketing.com, TravelIndustryWire.com and TravelDailyNews.com all threw in for their outlook in 2010. How will these trends relate to the Geo Domain website operator?
Brand is expected to surpass location as deciding factor in hotel choices: Today, virtually all travelers consider location to be “extremely influential” in hotel choices, compared with slightly more than half being influenced by the brand.
“Customers expect the brand promise to cover every interaction with the organization –pre-stay, stay and post-stay. If the hotel gets it right, they can expect improved customer loyalty, and guests who are loyal to their preferred brand are likely to stay more and spend more,” predicts Alex Kyriakidis, global managing partner of Deloitte’s Tourism, Hospitality & Leisure practice.
Aging consumers will change the game: The Baby Boomers in the United States and Europe are a huge demographic with enormous amounts of disposable income. They are expected to live longer, be more active, travel more and desire new experiences both in terms of cultural and event-based tourism.
Technology will continue to reap benefits: Good news for Geo Domainers – in the US, more people relied on the Internet for travel information last year than relied on friends and acquaintances, posing significant challenges and opportunities for the industry. In addition, more demanding customers have come to expect more personalized service, and in the future hospitality suppliers will need to consider online room selection and check-in, personalized bed (variable firmness), and personalized in-room food and beverage offering.
Bargain hunters will be out in force: Research by Deloitte & Touche paints an equally bright outlook for bargain-hunters. “Leisure travelers will continue to seek out specials in 2010,” says analyst Adam Weissenberg. “With hotels fighting to hold their rates as much as possible, they may offer an additional free night, complimentary spa treatment or discounted meals. For its part, the airline industry is also boosting incentives for leisure travelers by offering such things as a monthly pass.”
Finally, the Tourism/Travel Industry to grow in 2010: According to Travel Daily News, the latest forecast for 2010 reveal travel and tourism will return to growth, though the growth is way down on pre-recession forecasts.
Arrivals are now predicted to grow by 2.2% in 2010, compared to the June 2008 forecast of 5.9%. Departures are forecast to grow by 1.8% compared to the previous forecast of 5.4%. Hotels are predicted to grow by nearly one percent compared to the previously forecasted 5.2%, while air travel is forecast to grow by 1% compared to the June 2008 predict of 5.2%.
Since most Geo Domain sites are still heavily tilted toward providing information for visitors, staying ahead of the 2010 travel and tourism trends will help the sites stay current.